Berry cultivation in Morocco first began in the north of the country, which brings together favourable pedoclimatic conditions, good land availability and abundant water resources with the development of irrigation.

Production is primarily situated around Moulay Bousselham, thirty or so kilometres south of Larache. The first raspberry and blueberry trials also started in this zone, where the majority of production is concentrated at present, though cultivation of these berries is also developing further south (Agadir, Souss Massa).

This zone is characterised by a semi-arid climate enabling good performances and rapid adaptation to cropping requirements.